: the use of a signal and especially a visual signal of conspicuous markings or bright colors by an animal to warn predators that it is toxic or distasteful : warning coloration
Ladybugs are a good example of aposematism, when the bright colors of red, orange, yellow and black serve as a defense mechanism that warns potential predators of past poisonous or unappetizing results.—Carol Coogan, Times Union (Albany, New York), 16 June 2008