cross-promotion

noun

cross-pro·​mo·​tion ˈkrȯs-prə-ˈmō-shən How to pronounce cross-promotion (audio)
variants or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.—Anne Murphy
For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.—Sara Delano

Examples of cross-promotion in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
In the online world of building clout, this kind of cross-promotion can yield more followers and more money. — Donie O'Sullivan, CNN Money, 14 Apr. 2026 The cross-promotion airing follows the series’ binge drop on Peacock a week earlier on May 7. — Denise Petski, Deadline, 15 Apr. 2026 And considering the breadth of Musk’s empire, there are endless opportunities for cross-promotion. — Quinn Slobodian, The Atlantic, 21 Apr. 2026 However, those games had NBA All-Star cross-promotion on TNT. — Sabreena Merchant, New York Times, 7 Feb. 2026 See All Example Sentences for cross-promotion

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of cross-promotion was in 1950

Rhymes for cross-promotion

See All Rhymes for cross-promotion

Browse Nearby Words

cross-promote
cross-promotion
cross-purpose
See all Nearby Words

Cite this Entry

“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 7 Jul. 2026.

Copy Citation
Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Popular in Grammar & Usage

See More

Is that lie 'bald-faced' or 'bold-faced'?

'A' or 'an'? What about before 'h'? An Indefinite Article Guide

Why is '-ed' sometimes pronounced at the end of a word?

Commonly Misspelled Words

How to Use Em Dashes (—), En Dashes (–) , and Hyphens (-)
See More

Popular in Wordplay

See More

14 Phobias You Probably Haven't Heard Of

The Longest Long Words List

One-Word Oxymorons: Bittersweet, Spendthrift, and More

Ten Words Ending with a Silent ‘T’

12 Lovely and Unusual Words for the Natural World
See More

Popular

See More

Is that lie 'bald-faced' or 'bold-faced'?

14 Phobias You Probably Haven't Heard Of

The Longest Long Words List
See More

Games & Quizzes

See All
Play Quordle: Guess all four words in a limited number of tries. Each of your guesses must be a real 5-letter word.
Quordle Can you solve 4 words at once?
Play Blossom: Solve today's spelling word game by finding as many words as you can using just 7 letters. Longer words score more points.
Blossom Pick the best words!
Play Missing Letter: a crossword with a twist. Each of the 25 puzzle words start with a different letter of the alphabet. Which letter is missing?
The Missing Letter A daily crossword with a twist
hangman letters and game
Hangman Lightning Round Figure out which word fits in the blanks.
See All