gimmickry

noun

gim·​mick·​ry ˈgi-mi-krē How to pronounce gimmickry (audio)
plural gimmickries
: an array or profusion of gimmicks
also : use of gimmicks

Examples of gimmickry in a Sentence

a lot of marketing gimmickry and hype
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Of course, such casting gimmickry has been a mainstay in the reality competition space for years. — Tyler Coates, Los Angeles Times, 8 June 2026 The cooking is modern Italian, stripped of gimmickry but obsessed with ingredients. — Karina Acharya, Condé Nast Traveler, 3 Oct. 2025 Detractors shrug it off as gimmickry because, at the turn of the millennium, it was associated with pop music. — Angelica Frey, JSTOR Daily, 9 Aug. 2025 Where Macy’s has landed in the innovation sweepstakes is on a philosophy focused on improving the nuts and bolts of the core retail business, rather than on often expensive gimmickry. — Phil Wahba, Fortune, 2 June 2026 See All Example Sentences for gimmickry

Word History

First Known Use

1948, in the meaning defined above

Time Traveler
The first known use of gimmickry was in 1948

Rhymes for gimmickry

See All Rhymes for gimmickry

Browse Nearby Words

gimmickery
gimmickry
gimmicky
See all Nearby Words

Cite this Entry

“Gimmickry.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickry. Accessed 7 Jul. 2026.

Copy Citation
Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Popular in Grammar & Usage

See More

Is that lie 'bald-faced' or 'bold-faced'?

'A' or 'an'? What about before 'h'? An Indefinite Article Guide

Why is '-ed' sometimes pronounced at the end of a word?

Commonly Misspelled Words

How to Use Em Dashes (—), En Dashes (–) , and Hyphens (-)
See More

Popular in Wordplay

See More

14 Phobias You Probably Haven't Heard Of

The Longest Long Words List

One-Word Oxymorons: Bittersweet, Spendthrift, and More

Ten Words Ending with a Silent ‘T’

12 Lovely and Unusual Words for the Natural World
See More

Popular

See More

Is that lie 'bald-faced' or 'bold-faced'?

14 Phobias You Probably Haven't Heard Of

The Longest Long Words List
See More

Games & Quizzes

See All
Play Quordle: Guess all four words in a limited number of tries. Each of your guesses must be a real 5-letter word.
Quordle Can you solve 4 words at once?
Play Blossom: Solve today's spelling word game by finding as many words as you can using just 7 letters. Longer words score more points.
Blossom Pick the best words!
Play Missing Letter: a crossword with a twist. Each of the 25 puzzle words start with a different letter of the alphabet. Which letter is missing?
The Missing Letter A daily crossword with a twist
hangman letters and game
Hangman Lightning Round Figure out which word fits in the blanks.
See All