private label

noun

: a label associated with a specific chain store
also : a brand or product having a private label
usually hyphenated when used attributively
private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The neighborhood grocery store is known for its specialty food and drinks that are under its own private label. Alexa Herrera, CBS News, 1 May 2026 But to the shopper standing in the cereal aisle deciding between name brand and private label? Phil Lempert, Forbes.com, 18 June 2026 Ohmes also highlighted the company’s private label, Our Brands, and said Kroger remains best positioned for the long term. Michael Bloom, CNBC, 27 June 2026 Target issued a recall notice for one of its private label trail mixes on Tuesday, sold in retail locations under the Good & Gather brand name. ABC News, 7 May 2026 See All Example Sentences for private label

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of private label was in 1950

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Cite this Entry

“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 7 Jul. 2026.

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