psychographics
noun
psy·cho·graph·ics
ˌsī-kə-ˈgra-fiks
plural in form but singular or plural in construction
: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)
also
: variables or trends identified through such research
Cite this Entry
“Psychographics.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/psychographics. Accessed 7 Jul. 2026.
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