How to Use on-brand in a Sentence

on-brand

adjective
  • Stay in your lane, real and on-brand.
    — Expert Panel®, Forbes.com, 20 May 2026
  • Online, on-trend, on-brand, on-the-rise.
    — Katie Gunderman, SELF, 26 Feb. 2026
  • What’s more on-brand for the Beckhams than that?
    — Anna Russell, New Yorker, 27 Jan. 2026
  • Write clear content lines that keep you on-brand and on-message.
    — Jodie Cook, Forbes.com, 15 Sep. 2025
  • Snoop Dogg has entered the world of fine art with very on-brand pieces.
    — Demicia Inman, VIBE.com, 18 Aug. 2025
  • This anonymity was very on-brand for Bitcoin.
    — Chas Newkey-Burden, TheWeek, 9 Apr. 2026
  • That might sound on-brand for cat meme material, but the science backs it up.
    — Scott Travers, Forbes.com, 20 Apr. 2025
  • Guests love these sippers for their flavors and vibrant, on-brand colors.
    — Abigail Wilt, Southern Living, 20 Nov. 2025
  • And that was hysterical — like, that’s pretty on-brand for us.
    — Jordan Greene, People.com, 4 Feb. 2025
  • The use of books as decor is both timeless and on-brand for the Twilight aesthetic.
    — Isabella Milano, Better Homes & Gardens, 23 Oct. 2024
  • The nail art recap kicked off with a classic French manicure… with a very on-brand twist.
    — Kara Nesvig, Allure, 4 June 2025
  • But there’s a lot of fantastic, vivid, extremely on-brand weirdness here.
    — Alan Sepinwall, Rolling Stone, 21 Mar. 2025
  • Here are four off-kilter, on-brand ways to do that — courtesy of Denver Post staffers.
    — The Know, Denver Post, 14 Oct. 2025
  • The decision was on-brand for Quigley, who was never a fan of being in the spotlight.
    — Julia Poe, Chicago Tribune, 27 Feb. 2025
  • But the duo prevailed, and created the most on-brand Mindy moment of the season.
    — Fawnia Soo Hoo, refinery29.com, 12 Sep. 2024
  • How very on-brand for the Barbie movie and its themes of patriarchy and codependence.
    — Vulture, 25 Dec. 2023
  • Fill it with on-brand seidenzuckerl or grocery-store peppermints, or don’t fill it at all.
    — Kathryn O’Shea-Evans, Robb Report, 4 Jan. 2026
  • Feeney added that the Netflix team tested all of the fragrances to ensure the final scent was on-brand.
    — Samantha Conti, Footwear News, 3 Sep. 2019
  • Georgie's intense dedication to his Starbucks snack is, in fact, very on-brand for his breed.
    — Lydia Patrick, MSNBC Newsweek, 4 July 2025
  • The look was very on-brand, soft, romantic, but bold, powerful, and confident.
    — Madeline Hirsch, InStyle, 9 Mar. 2026
  • Pitch decks that are concise and visually appealing offer a clear, on-brand road map of your business.
    — Victoria Zelefsky, Forbes, 31 Oct. 2024
  • That looks like some colorful, witty fun, which is on-brand for a Pixar film sure to pack a hefty thematic bag as well.
    — Devonne Goode, Parents, 19 Mar. 2025
  • Choosing a rerecording, as opposed to one of her newer songs, feels on-brand for the show’s feminist themes too.
    — Sam Reed, Glamour, 20 May 2025
  • The roof is a manual Sky Slider design that feels a lot more on-brand than a numb push-button.
    — Caleb Jacobs, The Drive, 26 Mar. 2026
  • Parked outside the Taipei Music Center was an on-brand green trailer with an open side.
    — John Burek, PC Magazine, 19 May 2025
  • His on-brand clutch redemption Monday was the most reassuring sign yet.
    — Bennett Durando, The Denver Post, 17 Dec. 2024
  • His response to Kendall’s criticism of his antisemitism is wholly on-brand.
    — Jack Francis, Rolling Stone, 11 Apr. 2023
  • So the first mini milestone was accomplished with on-brand efficiency, but there is a downside.
    — Dom Amore, Hartford Courant, 28 Feb. 2025
  • According to Schlenker, Schwartz’s finding is very on-brand for his expertise.
    — Rachel Crowell, Scientific American, 9 Feb. 2026
  • In the video, Bunnie walked out on stage as Jelly hyped the crowd up and then dropped to one knee and gave a very on-brand proposal.
    — Gil Kaufman, Billboard, 5 Sep. 2024

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'on-brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Last Updated: