How to Use underprice in a Sentence

underprice

verb
  • On the other side of the coin is the risk of underpricing it.
    — Quincy Bulin, Southern Living, 1 Apr. 2026
  • This is what the market keeps underpricing.
    — Jon Markman, Forbes.com, 18 June 2026
  • This season is also a reminder to stop underpricing yourself.
    — Valerie Mesa, PEOPLE, 21 June 2026
  • In business, this shows up as underpricing or over-delivering.
    — Joyce Marter, Forbes.com, 6 Sep. 2025
  • Facebook cannot underprice its competitors out of existence because most social networks are free.
    — Mark Weinstein, WSJ, 27 June 2019
  • Whether Gordon is overpriced or underpriced in the present market is a source of great debate among Newcastle fans.
    — Pol Ballús, New York Times, 29 May 2026
  • Citibank warned Tuesday that the market is underpricing the risk of a long disruption to oil supplies in Hormuz.
    — Spencer Kimball, CNBC, 20 May 2026
  • That does not establish that Argentina is underpriced in a definitive sense.
    — Giovanni Malloy, Forbes.com, 4 July 2026
  • The stock buyback is meant to alleviate that and send the message that Netflix executives and its board see the stock as being underpriced.
    — Alex Weprin, HollywoodReporter, 23 Apr. 2026
  • As a result, California has insurance rates that underprice risk.
    — Kristian Fors, Oc Register, 16 Jan. 2026
  • Markets are underpricing the supply shock stemming from the interruption of oil flows through the Strait of Hormuz.
    — Skylar Montgomery Koning, Bloomberg, 20 Mar. 2026
  • If the competitors underprice, fail to account for overhead, or cut corners in operations, new contractors often repeat these bad habits.
    — Brynn Cooksey, Forbes.com, 31 Aug. 2025
  • And Microsoft is already familiar with coming late to market with a product, then copying, underpricing, and scaling its way to success.
    — Rani Molla, Vox, 9 July 2019
  • As a result, risks are underpriced, mitigation is underfunded, and communities build in high-hazard areas because the true costs are hidden.
    — Bill Frist, Forbes.com, 21 Jan. 2026
  • That’s why a number of industry analysts believe oil prices have moved too low, and the market is underpricing the risk of effectively running out of oil before the tanks can be replenished.
    — David Goldman, CNN Money, 19 June 2026
  • Some industry observers have made the point that tickets for top-tier acts are underpriced, by the standard of actual supply and demand, if resellers can get more and that money doesn’t go into the pocket of the artist.
    — Chris Willman, Variety, 21 Feb. 2026
  • In other parts of the Bay Area, Masching says many realtors are now purposely underpricing homes to goose interest and stimulate a bidding war.
    — Karen D'souza, The Mercury News, 9 Aug. 2019
  • At $995,000, the home appeared to be deliberately underpriced, meaning that a bidding war was likely.
    — Mark Kreidler, New York Times, 25 June 2026
  • Many cities continue to underprice curbside parking, contributing to congestion, cruising, and inefficient land use.
    — Regina Clewlow, Forbes.com, 2 Sep. 2025
  • The prospect of a long-term closure of the waterway rattled energy markets — crude prices briefly touched $120 — and is set to test whether traders have been underpricing the risks of the war, an analyst said.
    — Andrew Edgecliffe-Johnson, semafor.com, 30 Apr. 2026
  • The prospect of a long-term closure of the waterway rattled energy markets — crude prices briefly touched $120 — and is set to test whether traders have been underpricing the risks of the war, an analyst said.
    — J.d. Capelouto, semafor.com, 29 Apr. 2026
  • The bankruptcy interfered with its supply chain and rival retailers such as Target and Amazon underpriced the company.
    — Jon Chesto, BostonGlobe.com, 15 Mar. 2018
  • Markets are significantly underpricing the Iran war.
    — Rachel Keidan, semafor.com, 7 May 2026
  • American pasta makers regularly complain that their Italian rivals are underpricing their goods.
    — Prashant Rao, semafor.com, 11 Nov. 2025
  • American pasta makers regularly complain that their Italian rivals are underpricing their goods.
    — Tom Chivers, semafor.com, 10 Nov. 2025
  • That’s a summation of Buffett’s emphasis on value investing—buying stocks that underprice the intrinsic value of companies.
    — David Z. Morris, Fortune, 6 May 2018
  • Yes, subscriber numbers are important but these numbers can be greased via promotional activity or, as mentioned, just generally underpricing the service.
    — Zev Fima, CNBC, 21 Aug. 2025
  • Venture capital was cheap, platforms were underpriced, and software functioned to your personal advantage, with aforementioned unicorns flush with cash and willing to offer millennials a crazy deal.
    — Nick Lichtenberg, Fortune, 20 Jan. 2026
  • Its constituents are terrifically underpriced by a crippled stock market operating in a retrograde marketplace.
    — Clem Chambers, Forbes.com, 18 May 2026
  • In fact, early sellouts would likely have been viewed internally as evidence that FIFA underpriced its inventory.
    — Eben Novy-Williams, Sportico.com, 10 June 2026

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'underprice.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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