How to Use viral marketing in a Sentence

viral marketing

noun
  • The movie’s viral marketing campaign was one of the first true successes of the genre.
    — Josephine Livingstone, New Republic, 6 Feb. 2018
  • What happens if no one notices the viral marketing campaign for your new horror film?
    — Clark Collis, EW.com, 29 Sep. 2022
  • The movie was made under-the-radar and used a viral marketing campaign to tease out interest.
    — Etan Vlessing, The Hollywood Reporter, 23 Sep. 2022
  • And its participants weren’t lured into some viral marketing scheme for a quick buck.
    — Jenny Singer, Glamour, 2 Oct. 2020
  • Whether or not this was a genuine slip by the Lowes, or simply some clever viral marketing, remains to be seen.
    — Amy MacKelden, Harper's BAZAAR, 5 Apr. 2020
  • Playing with viral marketing before viral marketing was a thing, the team bandied ideas around.
    — thehustle.co, 5 Apr. 2024
  • No one pulls out her phone to take a picture of sliders or mini quiches—here was a way to turn catering into viral marketing.
    — Molly Fischer, The New Yorker, 19 Sep. 2022
  • The entirety of Season 6 has yet to hit shelves on the heels of its new viral marketing campaign.
    — Jake Woolf, GQ, 1 Feb. 2018
  • Miami Beach isn't just breaking up with spring break, like its viral marketing campaign says.
    — Martin Vassolo, Axios, 12 Feb. 2025
  • Smile pulled off one of the creepiest viral marketing campaigns in recent memory.
    — Janey Tracey, EW.com, 16 Oct. 2024
  • That, plus some good online viral marketing to hit overindexing demographics with ads and trailers, would go a long way.
    — Mark Hughes, Forbes, 8 Aug. 2022
  • Colorful health sodas with viral marketing strategies are popping up in a grocery store near you.
    — USA TODAY, 23 July 2023
  • Iksic also bought a handful of miniature Santa’s elves and hid them around the store this year to drive viral marketing.
    — Kiran Herbert, Outside Online, 18 Dec. 2020
  • The sunglass company owned by DeCelles just struck gold with a viral marketing video.
    — San Diego Union-Tribune, 21 June 2019
  • American towns have been renaming themselves in honor of corporate brands for longer than viral marketing has even been a thing.
    — Ken Jennings, Condé Nast Traveler, 24 Sep. 2018
  • Iowa burger man Loren Gingrich went down to the crossroads and sold his soul to the devil in exchange for this viral marketing ploy.
    — John Hendrickson, Esquire, 24 Feb. 2015
  • Their spread so captivated social media that many wondered whether the world was falling for a viral marketing campaign.
    — New York Times, 28 Dec. 2020
  • There is no formula that cracks the code of viral marketing, and the reason why marketing goes viral is usually unknown.
    — Expert Panel®, Forbes, 10 Feb. 2023
  • The airtight plastic food containers were popularized at home parties in an early form of viral marketing – when it was still done face to face.
    — Kerry J. Byrne Fox News, Fox News, 20 Sep. 2024
  • What this all amounts to is a viral marketing stunt that any presidential candidate would pay millions for, but one that no strategist or ad agency could create.
    — Rebecca Jennings, Vox, 23 July 2024
  • But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show’s viral marketing campaign.
    — Bryan Bishop, The Verge, 24 May 2018
  • At the start of last week, Dogecoin was valued at about 9-cents but exploded in worth by the weekend to 40 cents due to viral marketing trends.
    — Joe Mario Pedersen, orlandosentinel.com, 20 Apr. 2021
  • One example of a successful viral marketing campaign is that of Hotmail, one of the earliest major providers of free email accounts.
    — Encyclopedia Britannica, 15 May 2026
  • The Blair Witch Project showed the value of viral marketing, and proved a compelling story and tense tone was more important than a high-gloss studio sheen.
    — Tasha Robinson, The Verge, 1 Nov. 2018
  • Since then, the people behind the viral marketing campaign have teased us with more billboards and social media posts, but very little clues on Jeny’s identity.
    — cleveland, 3 Jan. 2020
  • The cosmetics company has been on a tear over the past couple of years thanks to its viral marketing and its prowess in winning over young shoppers with its value versions of prestige favorites.
    — Gabrielle Fonrouge, CNBC, 6 Nov. 2024
  • Justin Bieber's viral marketing campaign for his new album caused a Boston politician to jokingly call for a ban on graffiti inspired by the singer.
    — Rebecca Rose, Cosmopolitan, 4 Nov. 2015
  • The combination of heavy viral marketing and an immediate chorus has helped Smith score their biggest hit in years, and Petras her biggest hit to date.
    — Rania Aniftos, Billboard, 4 Oct. 2022
  • After the feature became a box-office hit, its success continued with home viewing, in part thanks to a viral marketing campaign led by lead stars Powell and Sweeney.
    — Samantha Bergeson, IndieWire, 2 Aug. 2024
  • The Airbnb post arrives as a viral marketing campaign for the Barbie movie continues to ramp up ahead of the film’s debut on July 21.
    — Byeleanor Pringle, Fortune, 27 June 2023

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'viral marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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