BRANDS Synonyms: 90 Similar and Opposite Words

brands 1 of 2

noun

plural of brand

as in trademarks

a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company a company that was sued for using a name that was very similar to a rival's brand

Synonyms & Similar Words

Relevance

as in stains

a mark of guilt or disgrace always felt that her shabby clothes showed the brand of poverty

Synonyms & Similar Words

Antonyms & Near Antonyms

as in swords

a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point on the battlefield lies our hero, slain by some fell brand

Synonyms & Similar Words

brands

2 of 2

verb

present tense third-person singular of brand

as in etches

to produce a vivid impression of the exact words my father spoke as he left us are branded in my memory

Synonyms & Similar Words

Antonyms & Near Antonyms

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Recent Examples of brands

Noun

Each year, brands seem to kick off Black Friday earlier and earlier—and for my fellow planners, that’s a huge blessing because getting a head start on holiday shopping means less stress when the big day arrives. — Katie Decker-Jacoby, StyleCaster, 26 Oct. 2026 Schiffres joins the company with more than 25 years of experience across global consumer brands. — Sheryl Estrada, Fortune, 26 Oct. 2026 While dramatic, many of the pieces used to channel these moods can be incorporated into everyday style, mirroring the coquettish, Victoriana styles purveyed by brands like Simone Rocha, Pauline Dujancourt and Dilara Findikoglu. — Joe Bobowicz, Vogue, 26 Oct. 2026 As different brands start to get trained on Glance, they get discovered for the right user at the right time. — Evan Clark, Footwear News, 26 Oct. 2026 European animation studio Animaj has reimagined classic kids brands Pocoyo and Maya the Bee. — Stewart Clarke, Deadline, 26 Oct. 2026

Verb

One thing to look ahead to is how Skydance brands a combined platform. — Rick Porter, HollywoodReporter, 13 Oct. 2026 The Middle East Monitor, which brands itself as supportive of the Palestinian cause, had published at least 21 stories under bylines OpenAI said were fake including Hoskins, Michael Harrison, Jenny Williams and Alice Johnson. — Miriam Waldvogel, Washington Post, 9 Oct. 2026 The technology, which is capable of handling complex on-demand production at scale, promises EU brands a more sustainable and secure supply of clothes for a total cost that is comparable with outsourcing production to Asia. — Roy Stephen Canivel, Footwear News, 5 Oct. 2026 The watch brands experts most frequently cited for appreciating (or at least holding) their value are Rolex, Audemars Piguet and Patek Philippe. — Joe D'allegro, CNBC, 4 Oct. 2026 The mall brands your older cousins grew up with aren’t just hanging on. — Ashley Lynch, Miami Herald, 2 Oct. 2026 That preference could shape which brands your household chooses to buy from. — Ashley Lynch, Sacbee.com, 16 Sep. 2026 Haaretz says Netanyahu responded calmly, insisting Israel was prepared and the greater threat lay in the West Bank, while his office now brands the report an ‘absolute lie’ and rejects calls for an inquiry. — Los Angeles Times, 8 Sep. 2026 On Tuesday, Nike and Reebok announced lifestyle sneaker collaborations with the designer brands Kallmeyer and Celine, respectively. — Sara Germano, Sportico.com, 8 Sep. 2026

Recent Examples of Synonyms for brands

Noun

Officers at Indianapolis’ express consignment facility also intercepted 96 counterfeit watches bearing Swatch, Audemars Piguet and Rolex trademarks on July 30.

— Alexandra Harrell, Footwear News, 16 Oct. 2026
The family currently holds more than 50 active trademarks for skin and hair care brands.

— Monika Evstatieva, NPR, 14 Oct. 2026

Definition of trademarks

Noun

Samurai Spirits was known for allowing characters to use weapons, such as swords, or battle without them.

— Aaron Couch, HollywoodReporter, 22 Oct. 2026
Again, another smash cut around Middle-earth reveals new flying and burrowing creatures, a shot of the Balrog (voiced by Simon Pegg) and more people armed with swords fighting for their lives.

— Destiny Jackson, Deadline, 21 Oct. 2026

Definition of swords

Verb

The system etches three redundant data matrix codes, similar to QR codes, into the graphite surface, with markings approximately half a millimeter deep, according to the company.

— Kaif Shaikh, Interesting Engineering, 15 Oct. 2026
In simple terms, TERA-print sells a tabletop printer that etches microscopic designs onto specialized surfaces for use in bioengineering and similar laboratory applications.

— Michael Kan, PC Magazine, 16 Sep. 2026

Definition of etches

Noun

Designer labels have long been associated with taste and spending power, but finding an affordable alternative now comes with its own bragging rights.

— Ashley Lynch, Fort Worth Star-Telegram, 23 Oct. 2026
The company carries thousands of frames from designer labels including Ray-Ban, Gucci and Oakley, alongside its own private-label brands, such as Muse, Yoji and Revel.

— Madison Collins, Footwear News, 23 Oct. 2026

Definition of labels

Noun

But stones and steels have their differences and not all of them live up to the hype.

— Adam Campbell-Schmitt, Bon Appetit Magazine, 31 Aug. 2026
The eye fixed on me, binding me to millions—billions—of other eyes, only steels my resolve to see my sacrifice through to the end.

— Literary Hub, Literary Hub, 28 Apr. 2026

Definition of steels

Verb

Malcolm Arnold’s 2,000-square-foot business, Apple Core Electronics, on Flushing Avenue in Bushwick makes exterior intercom panels, sets their wiring, punches buttons and engraves addresses.

— New York Times, New York Times, 30 Apr. 2026
The company also engraves the names of the two teams, the final score, the location of the game and its date on the trophy base.

— Paul Edward Parker, The Providence Journal, 6 Feb. 2026

Definition of engraves

Browse Nearby Words

brand-new

brands

brandy

See all Nearby Words

Cite this Entry

Style

“Brands.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/brands. Accessed 28 Oct. 2026.

Copy Citation

Synonyms of brands

noun

verb

Example Sentences

Browse Nearby Words

Cite this Entry

More from Merriam-Webster

Word of the Day

grotesque

Popular in Grammar & Usage

How to Use 'Who' vs. 'Whom'

Merriam-Webster’s Great Big List of Words You Love to Hate

'Affect' vs. 'Effect'

'A' or 'an'? What about before 'h'? An Indefinite Article Guide

Why is '-ed' sometimes pronounced at the end of a word?

Popular in Wordplay

The Longest Long Words List

9 Words That Sound Like Insults But Aren't

12 Lovely and Unusual Words for the Natural World

Why do we 'bury the lede?'

'Za' and 9 Other Words to Help You Win at SCRABBLE

Popular

How to Use 'Who' vs. 'Whom'

The Longest Long Words List

9 Words That Sound Like Insults But Aren't

Games & Quizzes