Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Recent Examples of lucrative Spain heavily restricted trade in its Caribbean American empire, and Britain was upset about being shut out of a lucrative market. — Encyclopedia Britannica, 20 Oct. 2026 But as the industry grows more lucrative and the owners expand into additional businesses, the opportunities for exploitation grow. — Joshua Hong, Fortune, 20 Oct. 2026 Those who show up in tough times are rewarded, while fair-weather friends are often excluded from lucrative deals. — Liz Hoffman, semafor.com, 19 Oct. 2026 That process has become so lucrative for the arbitrators that decide winners and losers that some of them now have profit margins that would make tech giants blush, my colleague Tara Bannow reports in a new story. — Bob Herman, STAT, 19 Oct. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Maeda said that Rakuten Medical’s Japan branch is profitable, though the global entity operates at a loss due to high research spending.
    — Angelica Ang, Fortune, 26 Oct. 2026
  • Lionel Mestre, partner at French private equity firm Weinberg Capital Partners, told CNBC his firm still focuses on profitable defense businesses with established products, customers and positive cash flow, rather than early-stage startups.
    — Elsa Ohlen, CNBC, 26 Oct. 2026

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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 29 Oct. 2026.

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