Definition of pufferynext
as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause the newspaper's local stories are often thinly disguised puffery for area businesses

Synonyms & Similar Words

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of puffery But management also decided against trying to brag about these network-level changes with new status-bar icons or other sorts of customer-experience puffery. — Rob Pegoraro, PC Magazine, 9 Mar. 2026 Vendor puffery may also be legal, but that means the IT customer needs a healthy skepticism of the typically too-good-to-be-true promises vendors make. — IEEE Spectrum, 23 Nov. 2025 The defendants have been described by one defense lawyer as being video gamers and recreational gun enthusiasts who were engaged in puffery, nothing else. — Tresa Baldas, Freep.com, 3 Nov. 2025 Which is why, having failed to stop the coming spending cuts with preening puffery and shameless dishonesty, defenders of taxpayer dollars for public media have pulled out the last tool out of their political toolbox. — Michael Graham, Boston Herald, 18 July 2025 See All Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
  • Meanwhile, those outside the program are wondering whether Manning and Sarkisian can finally produce a performance that matches the hype.
    — Trey Wallace OutKick, FOXNews.com, 24 Oct. 2026
  • While the grocer has several locations across Los Angeles, its Beverly Hills outpost is the biggest scene and a tourist attraction in its own right, drawing visitors who make a point of stopping in to see what the hype is about.
    — Ryma Chikhoune, Footwear News, 24 Oct. 2026
Noun
  • In addition to the mayor, the village’s public information officer previously handled publicity for the track and the mayor of Ruidoso Downs previously oversaw its security.
    — Abe Streep, ProPublica, 21 Oct. 2026
  • The more publicity that is out there, the more folks that could be potential jurors are going to hear it.
    — Kaicey Baylor, CBS News, 21 Oct. 2026
Noun
  • Your phone could become part of a botnet The advertising fraud is only part of the story.
    — Kurt Knutsson, FOXNews.com, 23 Oct. 2026
  • Last year, Inglewood signed a deal with WOW Media to put electronic advertising all around the city — 60 digital signs carrying 108 screens.
    — Los Angeles Times, Los Angeles Times, 23 Oct. 2026
Noun
  • Watch for unusual phone behavior An infected phone may show signs such as unexplained mobile data usage, excessive background activity, unexpected advertisements or apps appearing without your permission.
    — Kurt Knutsson, FOXNews.com, 23 Oct. 2026
  • In some of the advertisements during this election cycle, AI was used for aesthetic enhancements, such as improving image quality or dramatizing events in the candidate’s life.
    — Anagilmara Vílchez, NBC news, 23 Oct. 2026

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Cite this Entry

“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 27 Oct. 2026.

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