down-market

adjective

down-mar·​ket ˈdau̇n-ˌmär-kət How to pronounce down-market (audio)
Synonyms of down-marketnext
: relating or appealing to lower-income consumers
a down-market tabloid

Examples of down-market in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The women rarely have close friends, only rival hostesses and often down-market sisters. — Libby Gelman-Waxner, New Yorker, 21 Apr. 2026 As the latter became emblematic of comfort and success, the former came to be seen as down-market or second-class. — Lily Meyer, The Atlantic, 30 Apr. 2026 The company’s naming convention, for starters, doesn’t follow any kind of logical progression up- or down-market. — Adam Ismail, The Drive, 18 Feb. 2026 Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well. — IEEE Spectrum, 29 Oct. 2021 See All Example Sentences for down-market

Word History

First Known Use

1969, in the meaning defined above

Time Traveler
The first known use of down-market was in 1969

Rhymes for down-market

See All Rhymes for down-market

Browse Nearby Words

downlying
down-market
down milling
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Cite this Entry

“Down-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/down-market. Accessed 10 Jul. 2026.

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